Apparently all that glitters, sucks or sulks has proven to be Twitter gold for @Twilight, the handle for Summit Entertainment’s blockbuster vampire series.
Although the entertainment industry has long killed it in the digital and social world, the Twilight saga became the first movie franchise to surpass one million Twitter followers this month.
Keeping Your Tweenbase Happy
How’d they do it? Simple engagement techniques to keep their tweenbase happy, including “exclusive” sneak peaks of footage, new soundtrack listings, sweepstakes and savvy hashtag strategies.
According to Mashable, around the New Moon movie release, there were about 81,000 Twilight tweets per day. And, with the final installment arriving in theaters this November, fans and followers can anticipate an assortment of teasers, infobits and content.
To celebrate, Summit released a brief, and surprisingly washboard-abs-free video on YouTube to thank its loyal fans (below), and encouraged its stars to use the hashtag #Twihards4EVER to commemorate the achievement.
Perspective: The Bloody Truth
Before we give up hope for humanity, invest in garlic futures or resort to stakes through our digital-social hearts, rest assured that @Twilight doesn’t even breach the top 1,000 most followed accounts. Not by a long shot.
Top Five Tweeters (by followers)
1. Lady Gaga, 28.5 million
2. Justin Bieber, 26.8 million
3. Katie Perry, 25.2 million
4. Rihanna, 24.5 million
5. Britney Spears, 19.6 million
Even @BobVila has more followers (1.1 million), ranking in at number 969.
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Extra Credit: If Twitter had been around in your childhood and tweens, what franchises should have reached the million followers mark first, and why? Leave a comment.