Digital Marketing News Weekly Roundup

#Hashtag Hijacking, Facebook Weeds out Fake Likes, Addressable TV Ads Finally a Reality, Self Checkout with iPhones at Wal-Mart, Famous Cats in Cubes, Cosplayers go-kart Mario style, Valve Confirms Hardware Play, Is this the iPhone 5?

Cosplay Mario Redditors take to the go-kart tracks of TokyoDigital Culture & Communities
Cosplay Redditors take to a Tokyo go-kart track costumed as Mario Kart characters. See the photo album >

After revenue growth slowed, and its stock price fell sharply, Zynga bets the farm on Farmville 2. Read the Washington Post Article >

Obama and Romney’s promoted Twitter tweets backfiring via #hashtag hijacking? A decent chunk of the responses to each promoted trend have been exactly the opposite of what the buyers wanted. Read about it on Mashable >

Digital Platforms & Devices
Wal-Mart is testing a system that would allow shoppers to scan items using their iPhones, then pay at a self-checkout counter – a move that could trim checkout times and slash costs for retailers. Read the Reuters article >

Real or Fakery? This video might show the new iPhone.

Gamers geek: Frustrated by lack of development in the hardware arena, Valve announces hardware development play. Read the article on IGN >

Digital Creative, Content & Relevancy
Maru
, the Japanese cat who’s famous on YouTube for jumping in and out of boxes, puts his talents to work as the star of a new campaign for Uniqlo.


Digital Analytics (Social)
Facebook
has stepped up its security on brand pages, working to remove fraudulent Likes caused by spambots, malware or fake account users. Read the article on Mashable >Allstate Mayhem used in addressable tv spots

Digital Media & Sales
Addressable TV ads might finally be ready for prime time. Allstate uses Dish and DirecTV for highly targeted ads. Read the AdAge article >

Digital Marketing News Weekly Roundup

Obama on RedditObama breaks Reddit, Samsung triumphs over Apple, Facebook EdgeRank Pro Tips, U.S. Open for Nerds, Salespeople Stalk on LinkedIn.

Digital Culture & Communities
President Obama
holds live Q&A with Reddit community via “Ask Me Anything (AMA),” breaking records and crashing the site temporarily. Get the stats from Reddit > or Read the story on CNET >

Digital Platforms & Devices
After $1 billion ruling against Samsung in the U.S., a Japanese court rejects Apple’s patent claim over iPad and iPhone designs. Read the New York Times story >

Digital Creative, Content & Relevancy
Boost your Facebook Edgerank (the news feed relevancy algorithm) through photos, albums, more text, out of network promotion and post targeting. Read the article on Mashable >

IBM U.S. Open iPad App

Digital Analytics & Apps
IBM
gives U.S. Open tennis fans the whole enchilada of data, partners with United States Tennis Association (USTA) to deliver cross-device stats and tweets. Read the ZDNet article >

Digital Media & Sales
Emerging social media channels (heh, are they really emerging anymore?) are changing the way digital salespeople peddle their wares. Read the iMedia Connection blog post >

Revenge is a Dish Best Served Pink

From the Underbelly
Courtesy of Reddit’s front page, this video is sure to make its way to a newsfeed near you. Currently view-capped at 318 views, I expect it to pick up steam rather quickly. But first, some context:

Increase Your “Social” Vocabulary, from Urbandictionary.com

Frape [freyp]. noun, verb
A combination of the words ‘Facebook’ and ‘Rape.’ The act of Raping someones Facebook profile when they leave it logged in. Profile pictures, sexuality and interests are commonly changed, however fraping can include the poking or messaging of strangers from someone else’s Facebook account.

“Dude, did you see Jonny’s Facebook profile, someone fraped him big time.”

Fun, no? But, for me, there was something slightly “off” about the video, and it wasn’t the not-so-subtle placement of an adult toy & condom juxtaposed against the decor of a stereotypical young girls room. Or the offensive Justin Bieber poster…

Wait, was that a Durex condom?!

Marketing Paranoia
While I found myself anticipating the reveal, and smirking along the way, I kept expecting extremely subtle marketing messages for a brand of paint, or a new home renovation show to launch on HGTV later this year. Was I being duped as I watched?

Clearly my “social” cynicism or marketing paranoia at play. How many times have we fallen victim to clever marketers using unbranded content to draw us in, and make us pay attention? Read my previous post to see how lightly-branded content can build a product’s brand >

In my opinion, the real “advertisement” wasn’t so subtle, appearing in the video’s YouTube description. Tall Tales, a clearly savvy production company in the Netherlands, specializing in documentaries and commercials put this video together. I suspect their website traffic will spike today, and for weeks to come.

Regardless of the producer’s intentions, pure entertainment or increased interest in their company, I wonder: will consumers ever tire from this type and quality of advertising? Doubtful. Personally, I’m too lazy to care.

LazinessRead the original Reddit thread >, with comments from the video’s creator.