From the Underbelly
Courtesy of Reddit’s front page, this video is sure to make its way to a newsfeed near you. Currently view-capped at 318 views, I expect it to pick up steam rather quickly. But first, some context:
Increase Your “Social” Vocabulary, from Urbandictionary.com
Frape [freyp]. noun, verb
A combination of the words ‘Facebook’ and ‘Rape.’ The act of Raping someones Facebook profile when they leave it logged in. Profile pictures, sexuality and interests are commonly changed, however fraping can include the poking or messaging of strangers from someone else’s Facebook account.
“Dude, did you see Jonny’s Facebook profile, someone fraped him big time.”
Fun, no? But, for me, there was something slightly “off” about the video, and it wasn’t the not-so-subtle placement of an adult toy & condom juxtaposed against the decor of a stereotypical young girls room. Or the offensive Justin Bieber poster…
Wait, was that a Durex condom?!
While I found myself anticipating the reveal, and smirking along the way, I kept expecting extremely subtle marketing messages for a brand of paint, or a new home renovation show to launch on HGTV later this year. Was I being duped as I watched?
Clearly my “social” cynicism or marketing paranoia at play. How many times have we fallen victim to clever marketers using unbranded content to draw us in, and make us pay attention? Read my previous post to see how lightly-branded content can build a product’s brand >
In my opinion, the real “advertisement” wasn’t so subtle, appearing in the video’s YouTube description. Tall Tales, a clearly savvy production company in the Netherlands, specializing in documentaries and commercials put this video together. I suspect their website traffic will spike today, and for weeks to come.
Regardless of the producer’s intentions, pure entertainment or increased interest in their company, I wonder: will consumers ever tire from this type and quality of advertising? Doubtful. Personally, I’m too lazy to care.
Read the original Reddit thread >, with comments from the video’s creator.