Bio

Jon BeebeBackground
I’ve been interacting online for 25 years, my first connection in 1989 on a local Bulletin Board System (BBS) at 300 bps.  I went by the handle Icarus, based on one of my favorite Nintendo game characters.

I instantly became fascinated with online communication and digital culture, exploring the emerging online landscape, and diving head first into graphic design, coding, online gaming (mudding) and phreaking. I spent most of my free time living online.

Digital Consulting
In my late teens, I began consulting small businesses, charities and non-profits, using my digital street smarts and know-how to tackle business needs during the dotcom boom.

After years of private consulting, I went back to school to earn my degree in Integrative Public Relations from Central Michigan University. I graduated Summa Cum Laude, and was introduced to Ford Motor Company through a friend.

Corporate Career
For two years, I served as integrative communications manager for the Ford Volunteer Corps as a contract employee. After one of my digital advertising ideas made its way to Ford executives, I was offered a direct-hire position on the newly-formed digital marketing team.

For four years, I led corporate digital strategies & campaigns as digital communications manager, producing award-winning work with my friends at Team Detroit.

I now serve as director of digital advertising & analytics at General Motors, where my story continues to unfold.

LinkedIn Bio >
I’m a thought leader and innovator in the rapidly evolving digital and social landscape, who identifies, translates and demystifies online trends, emerging technologies and consumer behavior.

Communicating online for more than 20 years, I’ve become fluent in all things digital, from coding to crafting multi-million dollar online advertising campaigns.

I lead, and have been part of, award-winning teams, and have earned accolades for innovative digital and social media campaigns.

Awards & Honors:

Effie Award, Gold
Effie Worldwide, 2013
Mustang Customizer

Gold Lion, Mobile
Cannes International Festival of Creativity, 2012
Chevy Game Time, Super Bowl XLVI

Winner, New / Emerging / Experimental Media (excluding online)
Winner, Best in Show
MediaPost – Creative Media Awards, 2012
Chevy Game Time, Super Bowl XLVI

Gold Lion, Mobile
Cannes International Festival of Creativity, 2012
Chevy Game Time, Super Bowl XLVI

“The 10 Most Innovative Viral Video Ads of 2011”
Mashable.com, 2011
Doug, The 2012 Ford Focus Spokespuppet

“The Best Social Media Campaigns of 2011”
iMedia Connection, 2011
Doug, The 2012 Ford Focus Spokespuppet

Marketer of the Year
AdAge, 2010
Ford Motor Company Marketing Team

Lester Wunderman Award – Online Excellence, Gold
Wunderman, 2010
Ford Fiesta Project

OMMA Award
Online Media, Marketing and Advertising, 2008
Ford Sync: Raging Monk

Lester Wunderman Award – Online Excellence, Gold
Wunderman, 2008
Ford Sync: Raging Monk

Online Campaign Honoree
13th Annual Webby Awards, 2008
Ford Sync: Raging Monk

Notable campaigns:
· Chevy Game Time App – Super Bowl XLVI
· Doug, The 2012 Ford Focus Spokespuppet
· Mustang Customizer v2.0
· The Fiesta Project – Fiesta Movement
· Ford Taurus vs. Luxury
· Raging Monk – Ford Sync
· Global Week of Caring – Ford Volunteer Corps

Speaking engagements:
· Harvard Business School
· JD Power Automotive Internet Roundtable
· Advertising Research Foundation – Re:think 2012
· Research Now: Live!

The views expressed on this blog are my own, and do not necessarily represent the views of my employer, its management, shareholders or employees.