Digital Marketing News Weekly Roundup

#Hashtag Hijacking, Facebook Weeds out Fake Likes, Addressable TV Ads Finally a Reality, Self Checkout with iPhones at Wal-Mart, Famous Cats in Cubes, Cosplayers go-kart Mario style, Valve Confirms Hardware Play, Is this the iPhone 5?

Cosplay Mario Redditors take to the go-kart tracks of TokyoDigital Culture & Communities
Cosplay Redditors take to a Tokyo go-kart track costumed as Mario Kart characters. See the photo album >

After revenue growth slowed, and its stock price fell sharply, Zynga bets the farm on Farmville 2. Read the Washington Post Article >

Obama and Romney’s promoted Twitter tweets backfiring via #hashtag hijacking? A decent chunk of the responses to each promoted trend have been exactly the opposite of what the buyers wanted. Read about it on Mashable >

Digital Platforms & Devices
Wal-Mart is testing a system that would allow shoppers to scan items using their iPhones, then pay at a self-checkout counter – a move that could trim checkout times and slash costs for retailers. Read the Reuters article >

Real or Fakery? This video might show the new iPhone.

Gamers geek: Frustrated by lack of development in the hardware arena, Valve announces hardware development play. Read the article on IGN >

Digital Creative, Content & Relevancy
Maru
, the Japanese cat who’s famous on YouTube for jumping in and out of boxes, puts his talents to work as the star of a new campaign for Uniqlo.


Digital Analytics (Social)
Facebook
has stepped up its security on brand pages, working to remove fraudulent Likes caused by spambots, malware or fake account users. Read the article on Mashable >Allstate Mayhem used in addressable tv spots

Digital Media & Sales
Addressable TV ads might finally be ready for prime time. Allstate uses Dish and DirecTV for highly targeted ads. Read the AdAge article >

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