From AdAge, Google: Consumers Use Different Devices Together

Consumers Take Multi-Device Path to PurchaseA recent Google research project found that 80% of searches on smartphones are spontaneous, as opposed to planned, and nearly half of those are goal-oriented. Often those goals are purchases and, to Jonathan Alferness, this is evidence of mobile’s role as a bridge — and an extremely valuable one — from the digital world to the physical one… Continue reading the article >