Chevy Game Time App Wins Creative Media Award

MediaPost - Creative Media Awards LogoGoodby Silverstein & Partners, Detroit Labs and Chevy received MediaPost’s Creative Media Award for New / Emerging / Experimental Media (excluding online), recognizing the team’s work on the Game Time App for Super Bowl XLVI.

A 24 hour white-boarding session can go a long way, my friends.

Edit: I was just informed the App also won “Best in Show.”

From AdAge, Google: Consumers Use Different Devices Together

Consumers Take Multi-Device Path to PurchaseA recent Google research project found that 80% of searches on smartphones are spontaneous, as opposed to planned, and nearly half of those are goal-oriented. Often those goals are purchases and, to Jonathan Alferness, this is evidence of mobile’s role as a bridge — and an extremely valuable one — from the digital world to the physical one… Continue reading the AdAge.com article >