Chevy Game Time App Wins Creative Media Award

MediaPost - Creative Media Awards LogoGoodby Silverstein & Partners, Detroit Labs and Chevy received MediaPost’s Creative Media Award for New / Emerging / Experimental Media (excluding online), recognizing the team’s work on the Game Time App for Super Bowl XLVI.

A 24 hour white-boarding session can go a long way, my friends.

Edit: I was just informed the App also won “Best in Show.”

Bizarre Political Campaign Attacks “Santiaga,” Orc Rogue & Candidate for Maine State Senate

Note: The views expressed on this blog are my own, and do not necessarily represent the views of my employer, its management, shareholders or employees.

In the thick of an election season, I usually hunker down in my office to avoid exposure to political ads of any sort… When, suddenly, this gem crossed my screen on Wow Insider.

Political Attack Mailer Against Colleen Lachowicz

As a former mage, and current hunter, I’ve never been a fan of the proverbial stunlock. At least she’s not combat spec with dual maces… Just sayin’.

That’s right. Maine State Senate candidate Colleen Lachowicz’s online persona in World of Warcraft is being used in a bizarre attack campaign to convince voters they need “a State Senator that lives in the real world, not in Colleen’s fantasy world.”

Her critics have dug through online forums, screenshots and social media to surface quotes and comments, many out of context, to use against her. Visit the campaign site > For example, would you vote for a candidate who has re-speced heavily into assassination?!?

Colleen Lachowicz WoW Assassin

+Agil bonus for purple mohawk.

Politics aside, yes, one’s online actions are always “on the record,” but… This? At least she’s not a facerolling Death Knight. Pretty ridiculous, in my opinion. Read the article on Wow Insider >

Digital Marketing News Weekly Roundup

#Hashtag Hijacking, Facebook Weeds out Fake Likes, Addressable TV Ads Finally a Reality, Self Checkout with iPhones at Wal-Mart, Famous Cats in Cubes, Cosplayers go-kart Mario style, Valve Confirms Hardware Play, Is this the iPhone 5?

Cosplay Mario Redditors take to the go-kart tracks of TokyoDigital Culture & Communities
Cosplay Redditors take to a Tokyo go-kart track costumed as Mario Kart characters. See the photo album >

After revenue growth slowed, and its stock price fell sharply, Zynga bets the farm on Farmville 2. Read the Washington Post Article >

Obama and Romney’s promoted Twitter tweets backfiring via #hashtag hijacking? A decent chunk of the responses to each promoted trend have been exactly the opposite of what the buyers wanted. Read about it on Mashable >

Digital Platforms & Devices
Wal-Mart is testing a system that would allow shoppers to scan items using their iPhones, then pay at a self-checkout counter – a move that could trim checkout times and slash costs for retailers. Read the Reuters article >

Real or Fakery? This video might show the new iPhone.

Gamers geek: Frustrated by lack of development in the hardware arena, Valve announces hardware development play. Read the article on IGN >

Digital Creative, Content & Relevancy
Maru
, the Japanese cat who’s famous on YouTube for jumping in and out of boxes, puts his talents to work as the star of a new campaign for Uniqlo.


Digital Analytics (Social)
Facebook
has stepped up its security on brand pages, working to remove fraudulent Likes caused by spambots, malware or fake account users. Read the article on Mashable >Allstate Mayhem used in addressable tv spots

Digital Media & Sales
Addressable TV ads might finally be ready for prime time. Allstate uses Dish and DirecTV for highly targeted ads. Read the AdAge article >

Digital Marketing News Weekly Roundup

Obama on RedditObama breaks Reddit, Samsung triumphs over Apple, Facebook EdgeRank Pro Tips, U.S. Open for Nerds, Salespeople Stalk on LinkedIn.

Digital Culture & Communities
President Obama
holds live Q&A with Reddit community via “Ask Me Anything (AMA),” breaking records and crashing the site temporarily. Get the stats from Reddit > or Read the story on CNET >

Digital Platforms & Devices
After $1 billion ruling against Samsung in the U.S., a Japanese court rejects Apple’s patent claim over iPad and iPhone designs. Read the New York Times story >

Digital Creative, Content & Relevancy
Boost your Facebook Edgerank (the news feed relevancy algorithm) through photos, albums, more text, out of network promotion and post targeting. Read the article on Mashable >

IBM U.S. Open iPad App

Digital Analytics & Apps
IBM
gives U.S. Open tennis fans the whole enchilada of data, partners with United States Tennis Association (USTA) to deliver cross-device stats and tweets. Read the ZDNet article >

Digital Media & Sales
Emerging social media channels (heh, are they really emerging anymore?) are changing the way digital salespeople peddle their wares. Read the iMedia Connection blog post >